Facebook Ads Guide de démarrage rapide

Facebook Ads Getting Started Guide

8Know your audienceWho do you want to reach with your ad? What information will get their attention? • Who shops in your store, buys on your website

9College kids studyingBusy Families Bargain dinersMy AudienceI have three main groupsof customers and an adfor each groupRay’s Pizza Show your student

10Create your ad and set your budgetCreate Your First AdOnce you know what goal you want to focus on and the audience you want to target, start cre

11A good adWhat works well:• The image is strong and good quality• The ad text clearly outlines the offer and has a clear call to action• By lin

12 b Choose your target audience To make your ad more successful, it’s important to target the ad to reach only the people who would find the ad text

13Good targetingBad targetingI want to targetspecial offers tocollege studentsin this city,BirminghamGender: Males & femalesAge: 18–22Location: Bi

14 Tip If you bid below the suggested range, your ad might lose the auction because other businesses, targeting similar customers, may have higher b

15 d Review and submit your adThe final step of this process is to submit your ad. Once you submit, your ad will be reviewed to ensure it meets our gu

16The main metrics shown are:• Social: the percentage of your ad’s impressions where the viewers saw at least one friend who liked your Page, Even

17 TipTo make sure you analyse your campaign performance regularly, schedule reports that you want to receive on a daily or weekly basis. You can ch

b

18Understand Facebook’s advertising policies and ad approval processAdvertising GuidelinesAt Facebook, we believe that every part of our site, includ

19Key ResourcesAdvertising guidelines and policies: www.facebook.com/ad_guidelines.phpGuide to Facebook Ads: facebook.com/adsmarketingReceive ongoing

20 Top Tips for Ongoing Ads Management Keep testing and improvingThe most successful advertisers on Facebook refresh their ad creatives every 10–12 d

d

1The Facebook MissionGive people the power to share and make the world more open and connected

2IntroductionFacebook offers a new marketing solution for businesses. People use Facebook to keep in touch with their family and friends, learn about

3Facebook Ads Explained 4Difference From Search 4Create a Successful Ad 6 Identify your goals 7 Know your audience 8 Create your ad and set

4Facebook Ads ExplainedThrough a series of simple social actions, such as liking your business’ Facebook page or RSVPing to your event, people can qui

5Ray’s Pizza Ray’s Pizza Ray owns a Pizza restaurant in Birmingham, England. He created a Facebook Page for his business, connecting with customer

6To create successful ads you need to: Identify your goals Know your audience Create your ad and set your budget Understand Facebook’s adverti

7Identify your goalsWhat is most important to you as a business owner? Do you want to:• Drive awareness of your company’s Facebook Page?• Increas